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Lee®, has launched "Shape Illusions", an innovative collection using strategically placed seams, shading and contouring to lift, lengthen, and conceal to flatter every body shape,regardless of size.

Combining the Power of Perception, Science and Design

Shape Illusions harnesses the principles of vision science: what the eye sees and doesn't see. Each piece is designed with a 360° approach: precisely shaded and contoured using patterns created by nano laser technology and constructed with strategic seams, pocket placement, and draping fabrics.

Lee Riders Shape Illusions Side Panel Bootcut Jean - $29.99
Lee Riders Shape Illusions Long Sleeve Sweetheart Neck Pullover Shirt - Plus $24.99
Lee Riders Shape Illusions Button Front Denim Jacket - $35.99



The launch of Shape Illusions demonstrates the Lee® brand's continued commitment to harnessing innovative technology to create products that feature trend-setting design and unsurpassed quality for all ages, body types and across multiple price points.

The Shape Illusions collection features products from size 4 to 24 in bottoms, and XS to XXXL in tops. Bottoms will retail between $25 and $30, with tops priced between $15 and $25. Available under the Lee Riders banner at Walmart stores this fall and online at Walmart.com and Lee.com.

To learning more, visit - www.lee.com