Her City View

For the debut of Abreva Conceal, a new cold sore concealer that keeps cold sores hidden and protected while they heal, I attended a media preview where makeup artist Carmindy also shared tips.

Note: I was invited as media and received product samples. Any personal views expressed are always 100% my own.

The Abreva Conceal is a non-medicated, clear patch that covers cold sores. The patch allows makeup to be put on top and uses MicroAir technology, which creates a protective barrier allowing air in while keeping harmful contaminants out.

During the event I went through the process of applying the patch. It's really light weight, simple to use and can match any skin-tone.


As I tried out the Abreva Conceal, Carmindy, makeup artist and expert on TLC’s hit show “What Not to Wear” discussed how cold sores affect literally millions of women lives in a variety of ways – including work, parenting and intimacy.

“Cold sores are more than just a health or beauty issue; they’re a confidence issue,” said Carmindy, a professional makeup artist. “I’ve done makeup for so many different women – from models, to moms, to young professionals, and I’ve seen how a cold sore can ruin a woman’s day and seriously derail her confidence and self-esteem. I’ve also never had the right product to cover them until now; Abreva Conceal provides a simple solution.”

Recent survey results by GlaxoSmithKline (GSK) Consumer Healthcare revealed that women feel self-conscious (86 percent), unattractive (77 percent) and embarrassed (72 percent) with a cold sore. Nine in ten parents have avoided kissing their child because of a cold sore and 40% have also avoided interacting with other parents because of their cold sores.

More survey results revealed


For those women being affected by cold sores, Carmindy demonstrated makeup "how to" tips for concealing a cold sore and incorporating the Abreva Conceal clear patch into your everyday makeup routine.

Abreva Conceal is available to retailers nationwide.

For more information about Abreva Conceal, visit www.Abreva.com