Hellmann’s & Jimmy John’s Sing for Sandwich Karaoke Pop-Up
Hellmann’s Mayonnaise and Jimmy John’s brought a karaoke truck to NYC for their ‘Sing for a Sandwich’ Pop-Up experience.
Note: I was invited as media to this event. However, any views expressed are always 100% my own.
The food truck was turned into a mobile recording studio, where visitors had karaoke performances of “Sweet Sandwich Time” and received a free Jimmy Johns “Meal Diamond” sandwich.
Overall the experience was a fun break activity in the day and nice way to enjoy the limited time “Meal Diamond” sandwich.
The “Meal Diamond” sandwich is a ham and three cheese melt just how Meal Diamond likes it (with Hellmann’s Mayonnaise, of course!) which is available at participating Jimmy Johns stores nationwide from February 2-22.
"Sweet Sandwich Time" in Big Game
To remind fans that Hellmann's Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catchy songs of all time, "Sweet Caroline", for the Big Game.
The commercial will air during the fourth quarter on Sunday, February 8 – stars comedian Andy Samberg as "Meal Diamond," an affectionate, tongue-in-cheek nod to the iconic Neil Diamond. This character was brought to life after working with Samberg to turn the classic song lyrics into a hilarious ode to sandwiches made with Hellmann's.
He's also joined by actress and mayo super fan Elle Fanning, dazzled by his mayo mantra.
To find nearest Jimmy John's, visit - www.JimmyJohns.com
To learn more, visit - www.Hellmanns.com
My Other Related Posts
- Hellmann’s Sandwich Swap w Bobby Flay & Lori Loughlin
- Hellmann's & Billy Ray Cyrus Swap-n-Share Sandwiches
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